Enter Business as Unusual by Anita Roddick, one of the founders of the Body Shop.

In this book she talks candidly about her experience from founding the Body Shop to making it a worldwide company.  How she never compromised her principles despite intense pressure within and without the company to stop “her silliness and get with the program”, that is, running a business with the bottom line as the only goal.  She talks about being a leader in cruelty-free cosmetics (no animal testing), recycling, encouraging others both within and outside the company to be politically active about causes they care about, and going straight to poor and underserved populations to improve their quality of life.

If you’ve resigned yourself to business as usual as exemplified by the Great Recession we’re going through, caused primarily by the myopic focus on the short-term bottom line and greed, this book is a refreshing breath of fresh air.  You can be successful, found and run a multi-million dollar international company with both principles and profits.  You do NOT have to compromise your principles in order to be successful.

If this topic is of interest to you, I highly recommend picking up Business as Unusual and giving it a read.

Have you read the book?  Have you struggled between principles and profits in your life?  Share your thoughts in the comments section below.

If my little blurb sounds interesting, I highly recommend you watch the movie.  I came away from it inspired and joyful, and will be adding it to my movie collection.

What are your thoughts?  Have you seen the movie?  Share them in the comments section below.

In case you can’t view the video, or would like the words they are:

The principle of compassion lies at the heart of all religious, ethical and spiritual traditions, calling us always to treat all others as we wish to be treated ourselves. Compassion impels us to work tirelessly to alleviate the suffering of our fellow creatures, to dethrone ourselves from the centre of our world and put another there, and to honour the inviolable sanctity of every single human being, treating everybody, without exception, with absolute justice, equity and respect.

It is also necessary in both public and private life to refrain consistently and empathically from inflicting pain. To act or speak violently out of spite, chauvinism, or self-interest, to impoverish, exploit or deny basic rights to anybody, and to incite hatred by denigrating others—even our enemies—is a denial of our common humanity. We acknowledge that we have failed to live compassionately and that some have even increased the sum of human misery in the name of religion.

We therefore call upon all men and women ~ to restore compassion to the centre of morality and religion ~ to return to the ancient principle that any interpretation of scripture that breeds violence, hatred or disdain is illegitimate ~ to ensure that youth are given accurate and respectful information about other traditions, religions and cultures ~ to encourage a positive appreciation of cultural and religious diversity ~ to cultivate an informed empathy with the suffering of all human beings—even those regarded as enemies.

We urgently need to make compassion a clear, luminous and dynamic force in our polarized world. Rooted in a principled determination to transcend selfishness, compassion can break down political, dogmatic, ideological and religious boundaries. Born of our deep interdependence, compassion is essential to human relationships and to a fulfilled humanity. It is the path to enlightenment, and indispensible to the creation of a just economy and a peaceful global community.

What are your thoughts?  Have you extended compassion lately and what have the results been?  Please share with us below.