Recommended Book: Business as Unusual by Anita Roddick
Posted in Book Review: Business, Book review, Business, Emotional Health, Environmentalism, Health, Mental Health, Spiritual Health, World Health on Mar 11th, 2010
Enter Business as Unusual by Anita Roddick, one of the founders of the Body Shop. In this book she talks candidly about her experience from founding the Body Shop to making it a worldwide company. How she never compromised her principles despite intense pressure within and without the company to stop “her silliness and get with the program”, that is, running a business with the bottom line as the only goal.